Sedona Tourism Business Newsletter

Welcome to the first issue of the Sedona Tourism Business newsletter, where the City of Sedona Tourism Program shares recent accomplishments and upcoming efforts to bolster the Sedona tourism economy. We plan to send this newsletter monthly.

This issue includes information about: 

Please share this newsletter with your local business network so we can increase the reach of this information.

We welcome feedback on how to enhance communication with the local industry. Please contact me directly with suggestions for newsletter content moving forward.

Andrew Grossmann
Tourism Manager

agrossmann@sedonaaz.gov
(928) 300-2899

November saw the launch of our second winter destination marketing campaign, currently running through the end of February. The purpose of this winter campaign is to increase visitation during the slower months of early December, January and February, while underscoring our commitment to stewardship.

The campaign’s theme, Redefine Winter, encourages visitors to let go of their preconceived notions of a winter vacation and allow the unexpected elements of Sedona to surprise and delight them while here. Although we are a high-desert community, our sunny winter days, flowing Oak Creek waters, and stunning red rock formations are unexpected to first time visitors. By redefining their expectations of travel, we are challenging visitors to redefine themselves at the same time.

We welcome you to augment this message in your own marketing efforts:

Our team has been busy representing Sedona at travel industry trade shows over the last several months. We attended:

Looking ahead, our team will represent Sedona at these upcoming travel industry trade shows:

Please let us know if you plan to attend any of these events or would like our team to share specific information about your business while we are there.

A key function of the City’s Tourism Program is hosting travel writers in Sedona to garner earned media that enhances our reputation as a leading national and international destination.

In early November, our team partnered with Visit Phoenix and Experience Scottsdale to host Monica Fish, a direct publisher with MSN. Monica was intrigued by the growing interest in stargazing, and published the article, “Nocturnal Tourism Is Skyrocketing. This Stellar Arizona Town Is the Perfect Heavenly Spot” on MSN that was syndicated in more than 100 other media outlets.

Our team is committed to providing timely insights into Sedona tourism industry performance by aggregating data from a cohort of tourism research vendors.

 

Information includes hotel performance, short term rental platform performance, credit card spend, and visitor insights.

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